Brave Bison has reported a profit before tax of £4.1m in the six months to 30 June, marking a 120% year-on-year increase.

The next-generation marketing and technology partner for global brands also saw its net revenue rise by 98% to £23.9m.

The firm said this was a result of accretive acquisitions, strong trading in its sports and entertainment division, and double-digit year-on-year growth at MiniMBA.

Furthermore, its adjusted earnings margin was stable at 19%, remaining unchanged year-on-year, as continued integration and cost synergies offset investment to support growth.

Across the year, the company has acquired a 28% stake in System1 Group, which supported its strategic and financial rationale for its proposed combination with the company.

In its outlook, Brave Bison said that trading has remained in line with expectations, with its performance being weighted to the second half as MiniMBA’s course calendar runs from April to July and September and December.

Following its firm offer for System1 announced on 30 July, the board remains confident in the strategic and financial rationale for combining the two businesses. It will continue to communicate the merits of the offer to System1 shareholders.

Following the update, shares in Brave Bison rose by 7.5%.

Executive chairman at Brave Bison, Oliver Green, stated: "This has been another period of momentum for Brave Bison, with net revenue nearly doubling and adjusted profit before tax up 120%, both ahead of our July trading update. Our platform-based solutions, including MiniMBA, continued to deliver strong organic growth, alongside a resilient performance from our Sport & Entertainment division.

"The record multi-year agreement between MiniMBA and Omnicom announced in May 2026 underlines the strength of our offering to the world's largest advertisers, and as separately announced we have progressed to a firm offer by the Company for System1 Group plc, which we believe is in the best interests of all Brave Bison and System1 shareholders."

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