The Smarter Web Company has announced the appointment of Albert Soleiman as its new chief financial officer (CFO) with immediate effect.

Soleiman has also been made an executive director of the board at the technology firm.

The Smarter Web Company’s existing CFO, Mario Visconti, will be stepping down with immediate effect, and will be moving to a newly created role within the company to help support it on its ongoing and future strategic projects.

Soleiman has over 20 years of financial and leadership experience, having most recently served as CFO at CMC Markets. Prior to this, he held a senior finance position at Bitfury Group, which focuses on blockchain technology solutions and Bitcoin mining.

Last month, The Smarter Web Company announced a £4.3m investment in Bitcoin as part of a wider 10-year treasury strategy.

CEO, Andrew Webley, said: “Albert’s extensive experience with public markets will be valuable as we continue to execute our growth strategy and deliver value to shareholders. His recent experience as CFO for a successful FTSE 250, market leading financial services firm, will be extremely valuable as we make progress on executing our strategy.”

Soleiman added: “I am very excited and honoured to be joining such an innovative company that is on an impressive growth trajectory. I am looking forward to helping Andrew and the team build on the incredible achievements they have made to date and help SWC set the standard in BTC treasury.”

---