YouGov has acquired US survey data firm, KnowledgeHound, for an undisclosed amount.

The acquisition is designed to further extend the "capabilities of the YouGov Crunch survey analytics platform to handle the needs of large brands".

KnowledgeHound, which is based in Chicago and was founded in 2014, is a SaaS-based search-driven analytics platform that connects and transform existing structured data from disparate systems, bringing them together in one place.

The firm enables brands to maximise the value and impact of their consumer data, with its customer base predominantly being in Fortune 500 companies with top brands across the FMCG, pharmaceutical, technology, insurance and media industries.

KnowledgeHound’s capabilities for enterprise survey data analysis and visualisation will be combined with the analytic power of YouGov Crunch for deep dives into complex survey data.

Chief financial officer at YouGov, Alex McIntosh, said: "YouGov's acquisition of KnowledgeHound represents a significant shift in what the industry should expect from data analytics platforms. By adding KnowledgeHound - a leading search-based survey data analysis solution - to YouGov Crunch - the ultimate tool for granular data analysis - we will make it easier than ever before to get fast, actionable, reliable insights all in one place."

Chief executive officer at KnowledgeHound, added: "I am thrilled for this next stage of KnowledgeHound's journey, as the combined capabilities and teams from KnowledgeHound and YouGov Crunch enables us to, together, truly deliver the cutting edge, scalable solution the market actually needs."

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