McBride has seen its share price fall by over 12% after publishing a trading update for the year to 30 June 2025.

The British own-brand good manufacturer said that it had continued to build on the "significant improvement in financial performance" achieved in recent years, adding that it expects to reach its operating profit expectations.

McBride stated that its group revenue was 0.7% higher year-on-year in this period and expects to make progress in its strategic and geographies, driven by "strengthening customer partnerships".

The company also managed to reduce its net debt by £26.3m in its 2025 financial year, standing at £105.2m on 30 June.

However, McBride has noted that in light of continuing inflationary pressures, many retailers are seeking value to support their customer proposition with an "increased requirement for cost out actions to support lower market pricing".

Investment analyst at AJ Bell, Dan Coatsworth, said that while there was demand for own-brand products between 2022 and 2023, McBride has "disappointed the market" precisely at the point where inflation has "reared its ugly head again".

He concluded: "There is a line in its trading update that implies the supermarket own-brand boom is past its peak and is now reverting to more normal trends. Investors have taken that remark to mean McBride’s glory days are over.

"Given we’ve just seen inflation hit its highest level in a year and a half as food prices rise again, there is a real chance that shoppers will once again think twice about what they put in their basket. That would imply McBride could bounce back, yet investors don’t seem to share this view given how the share price has crashed on the update."

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