Dunelm enjoys Q3 sales boost

Dunelm has reported a 6.3% jump in sales to £462m in its Q3 results, after recording growth in both its homewares and furniture categories.

The home furnishings retailer’s year-to-date sales have now totalled £1.3bn through the first three quarters, which is up 3.7% on the same period a year ago.

Dunelm was publishing a trading update for the 13-week period to 29 March and revealed that the percentage of its sales made digitally in the quarter had also grown to 41%. The retailer said it had continued to “optimise the online customer experience”, with AI-powered search and recommendations improving conversion.

The group improved its gross margin by 30 basis points year-on-year and confirmed that its full-year gross margin guidance is unchanged, at between 51.5% and 52.0%.

Dunelm added that its full-year profit before tax remains in line with its own guidance and that it remains on track to achieve its milestone of reaching 10% market share in the medium-term.

“We’ve had a good third quarter, with strong growth and further strategic progress,” CEO, Nick Wilkinson, said.

“The Dunelm brand continues to attract a broad range of customers, offering outstanding value and quality, and we're really pleased with how our new ranges are being received.

“We remain very mindful of the wider backdrop and the impact of increased uncertainty on consumer sentiment, but maintain our focus on strengthening Dunelm's position as the home of homes.”



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