The Body Shop has entered administration after poor trading over the festive period.

There had been reports earlier this week that the firm was set to enter administration if a buyer for the company could not be found.

The Body Shop, which was established by Dame Anita Roddick in 1976 and produces anti-animal cruelty skincare products, was taken over by German firm, Aurelius, in November last year.

As of today, it has been taken over by restructuring firm, FRP Advisory.

Despite entering administration, the retailer’s 200 shops will remain open while efforts are made to try and put the company on firmer footing.

However, shop closures and job losses are still possible if a buyer cannot be found to take over the company.

Head of money and markets at Hargreaves Lansdown, Susannah Streeter, commented: "Administration will mean the company is protected from compulsory liquidation and offers legal protection from creditors’ demands. It will give Aurelius breathing space to restructure. Whatever the outcome, it looks likely that many once bustling stores will shut their doors for good, adding to the malaise on the high street."

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