Redbird IMI purchases All3Media for £1.15bn

Redbird IMI has acquired All3Media from Liberty Global and Warner Bros Discovery for $1.45bn (£1.15bn).

The British production-distribution company, which produces programmes including ‘The Traitors’ and ‘The Tourist’, and has companies based in the US, Germany and New Zealand, will be taken over by the investment group, which was launched last year, led by Jeff Zucker and Gerry Cardinale.

As a result of the acquisition, Zucker, who serves as chief executive officer (CEO) at the American group, will become the chair of the board at All3Media.

CEO at All3Media, Jane Turton and chief operating officer, Sara Geater will continue to lead the company for Redbird.

All3Media, which reported £1.02bn in revenue in 2022, was acquired by Warner Bros Discovery and Liberty Global in 2014 for approximately £550m.

The acquisition by Redbird IMI, which is backed by Emirati royal and owner of Manchester City FC, Mansour bin Zayed Al Nahyan, comes after the investment firm also agreed to buy The Telegraph Group and Spectator magazine late last year, according to Reuters.

Zucker said: "All3Media is one of the world’s great content companies, and this gives us an incredible platform to continue to grow our expanding portfolio.

"The demand for new shows and ongoing existing series, both scripted and unscripted, makes All3 a perfect fit for us."

Turton added: "Joining forces with Jeff and the RedBird IMI team is an exciting next step for us as we continue to build All3Media. Our strategy remains to work with the world’s best talent, developing and producing high quality, popular programmes and RedBird IMI’s support and investment will be key in helping us deliver this. I am very proud of all that we have built over the past few years, and I am looking forward to working with the RedBird IMI team as we take this important next step."



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