Persimmon said that it has not experienced "any material impact" from the heightened macroeconomic uncertainty on either its supply chain or sales rates in its latest trading update.
From 1 January to 26 April, the housebuilder recorded a 3% increase in its net private sales per outlet per week, which jumped from 0.74 in the same period in 2025 to 0.76.
Its current forward sales rose by 5% to £2.46bn, of which private forward sales increased by 7% to £1.8bn. Its average selling price also increased by 5% year-on-year to £306,900.
In its outlook, Permission said that it will continue to be mindful of the potential effects on consumer confidence and affordability, with some increases in mortgage rates seen since early March.
It added that while enquiries have softened slightly in the last few weeks, sales have remained resilient, and its interactions with institutional customers in both the affordable and build-to-rent sectors remain positive.
Furthermore, the housebuilder has noted that there are early signs of increased inflation in the supply chain, driven by higher energy costs, which are likely to impact the second half of 2026 and into 2027. However, it is looking to mitigate these where possible through its “strong relationships with our suppliers and subcontractors, while continuing to benefit from our low-cost vertically integrated model.”
Despite this, Persimmon said it anticipates its profit before tax to be in line with consensus at £462m, while its completions are set to reach between 12,00 and 12,500 homes in 2026.
Following the announcement, shares in Persimmon increased by over 2%.
Group chief executive at Persimmon, Dean Finch, said: "The ongoing conflict in Iran, and resultant geopolitical and economic uncertainty, has not had any material impact on trading to date.
"However, we are mindful of its potential impact, including on consumer confidence, and there are early signs of increased inflationary pressure. We are carefully monitoring the situation, driving sales across all brands and tenures, maintaining flexibility and a rigorous focus on cost control and cash generation, whilst being supported by a robust balance sheet.
"Our three strong brands, unique vertically integrated model and high-quality landbank continue to differentiate Persimmon and position us well for growth into the medium term."









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