Billie O’Connor has been appointed as the new chief financial officer (CFO) at Mulberry, effective from 17 February.

She will join the luxury handbag brand from Milk & More, where she served as CFO and chief investment officer.

Prior to this, O’Connor held a variety of finance roles at Selfridges Group, Marks & Spencer, Walgreens Boots Alliance and Esporta Group.

As a result, the firm’s current CFO, Charles Anderson, will remain at the firm until 1 August 2025 to assist with an efficient handover of responsibilities.

The announcement comes as the firm saw its revenue fall by 18.3% year-on-year, while trade in the UK dropped by 20.3% as a result of “a lack of exposure to outlet and wholesale channels”.

O’Connor said: "I am delighted to be joining the business as it embarks on this next chapter. Mulberry is a key part of Britain's luxury retail landscape and a brand I have always admired. The new strategy Andrea has outlined today is a clear turnaround plan with ambition for the future.

"I am looking forward to working with the talented team and craftspeople to execute this new strategy and drive sustainable financial growth."

Chief executive officer at Mulberry, Andrea Baldo, added: "O’Connor has a wealth of experience working in the consumer retail space and has spent time leading finance teams through turnarounds. I am looking forward to working with her and while there is much to do, I am confident that with this new strategy and team we will drive long-term shareholder value and achieve our vision to become the most loved British lifestyle brand."

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