Moonpig has seen its revenue increase by 6.7% year-on-year to £168.6m in the six months to 31 October, as its Moonpig brand’s revenue jumped by 9.4%.

The online greeting card and gifting firm also recorded an 11.4% rise in its adjusting profit before tax, which totalled £30.5m, while its earnings increased by 7.7% to £45m.

Moonpig reported that while its experiences revenue fell by 8.9% year-on-year, its recent trading in this sector has been encouraging, with improved performance in the second half to date.

Furthermore, the firm’s Greetz brand has returned to growth in the first half, with a 3% revenue increase on a reported basis.

In the first half, the firm’s interim dividend increased by 25% to 1.25 pence, which it stated reflected its cashflow generation and postive outlook.

In its outlook, Moonpig said that its overall group trading performance has remained in line with expectations and its outlook for the full year remains changed.

The firm’s first half results have been published alongside the firm’s announcement that its current chief executive officer, Nickyl Raithatha, will leave the firm on 31 December, to be replaced by Catherine Faiers.

Raithatha stated that the firm has delivered a "strong first half", with continued momentum across the Moonpig brand.

He concluded: "Customers are engaging more deeply than ever - more than 50% of customers are now using our innovative creative features to make their cards ever more personal - and our Plus subscriber base continues to grow.

“Experiences has also shown encouraging recent trading, with improved performance in the second half to date, including across Black Friday. This strong momentum across the group, together with our sustained investment in innovation, data, and AI, has underpinned our strong EPS growth.

"I am proud of what our outstanding team has built together during my seven years as CEO. Today, Moonpig Group is the leading online greeting card and gifting platform in the UK and Netherlands. We have built a resilient, cash generative and profitable platform with a clear strategy, a highly engaged, loyal and growing customer base and a data advantage that continues to compound year after year. With real momentum and multiple growth levers to pull, the group is well-positioned to continue capitalising on the long-term structural shift from offline to online."

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