M+C Saatchi has rejected an unsolicited acquisition approach for its M+C Saatchi Performance (MCSP) division by British media, marketing and technology firm, Brave Bison.

Brave Bison confirmed that it had made the offer for an enterprise value of £50m, with the intention of combining MCSP with its existing performance marketing operations to form a scaled digital media challenger to the global marketing networks.

Founded in 2006, MCSP is headquartered in Singapore and works with clients including Amazon, Meta and Canva.

Brave Bison said the combined business would be one of the largest independent performance marketing companies outside of the US, with a “market-leading presence” in the UK and APAC regions with no substantial regional overlap.

However, M+C Saatchi’s board believes that the offer “fundamentally undervalues the division” and does not reflect its future prospects.

Following M+C Saatchi’s statement, Brave Bison said that there can be on certainty that the acquisition, nor the terms, will conclude.

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