Jaguar Land Rover (JLR) has unveiled plans to accelerate growth by expanding propulsion choices across its vehicle range and increasing its focus on North America, as the luxury carmaker targets double-digit revenue growth despite a more cautious outlook for profitability.

JLR is doubling down on the US, its largest market, where it sees significant growth opportunities among affluent consumers. The company is developing tailored products and experiences for wealthy American buyers and recently announced a collaboration with Stellantis to explore new Defender models designed specifically for the US market.

“To truly manifest the power of our brands, we will increase our focus on North America, our biggest market. The rising demand for luxury products coupled with the strong preference we see for our brands signals significant growth potential,” said CEO PB Balaji at an investor update in Gaydon.

Balaji also outlined the next phase of the company's Reimagine strategy, confirming that Range Rover, Defender and Discovery models will continue to offer a mix of mild-hybrid, full-hybrid, plug-in hybrid and battery-electric powertrains, while Jaguar will remain an all-electric brand.

The company confirmed that future vehicles built on its Electrified Modular Architecture (EMA) platform will include full-hybrid options, adding greater flexibility than previously planned. Upcoming launches include the Range Rover Electric, Range Rover Sport Electric and Jaguar Type 01, alongside further additions to the Range Rover and Defender families.

As part of its growth strategy, JLR aims to expand its US business to a scale comparable with the company’s entire global operation today. The automaker also reiterated plans to invest £18bn in future technologies, vehicle platforms and business transformation by FY29.

Alongside its growth ambitions, JLR is seeking to improve resilience and profitability through a £1.7bn cost-reduction programme focused on material costs, warranties and fixed expenses. The company aims to lower its breakeven point to around 300,000 vehicles over the next two years.

At the same time, JLR suggested that margin recovery may take longer than previously expected. The company forecast revenue of £26bn for FY27, up from £23bn in FY26, but reduced its profit margin target to 5-7%, citing ongoing challenges including US tariffs, weakness in China, cyberattack disruption and a high fixed-cost base.

Shares of Tata Motors Passenger Vehicles (TMPV), the listed entity that houses JLR, fell between 8% and 10% intraday in India after JLR’s FY27 guidance disappointed investors.

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