Richard Johnston has been appointed as the new chief financial officer (CFO) at luxury prize draw firm, Good Life Plus.

He brings experience a wealth of experience to the role, having worked as a CFO across various SaaS businesses, including Outplay Entertainment and Overtier.

The move comes the firm appointed co-founder and chief executive officer at Beer52, Fraser Doherty, to its advisory board.

Both Johnston and Doherty have been granted share options, being given two million and 1.12 million shares each respectively, valued at £0.001.

The firm said that these options will vest 12 months following their respective appointments and will be exercisable at 2.5 pence per ordinary share.

Chief executive officer at Good Life Plus, Charlie Chadd, said: "We are incredibly pleased to welcome Johnston as our new CFO and Doherty to our advisory board, both of whom bring highly relevant expertise that will directly support our focus on rapid scaling, operational excellence, and deepening our customer relationships.

"Johnston's experience in high-growth environments will be instrumental in accelerating our expansion and enabling us to build partnerships more effectively and at scale. His appointment is a strong endorsement of our momentum and business model. Doherty is a widely respected figure in direct-to-consumer marketing, and his insights are already proving invaluable in shaping our approach to customer engagement and brand loyalty."

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