Future has recorded a 5% drop in its share price, despite its overall group performance being in line with full-year expectations.

The media platform stated that while its revenue and earnings are set to total £745m and £224m respectively in its 2026 financial year, its performance will be weighted to H2.

In its B2C division, Future said that its improvement in direct digital advertising in both the UK and the US has continued and it is set to deliver year-on-year growth in both markets in H1.

However, while its magazines revenue has remained resilient, it said its programmatic advertising and ecommerce revenue growth remains challenging, reflecting lower audience trends.

On Go.Compare, revenue decline is starting to moderate in the four months to 31 January compared to H2 2025, notably in car insurance. Profitability in this division is being impacted by PPC inflation across the wider market.

Future’s trading update comes after it acquired digital publishing group, SheerLuxe. It said that this acquisition along with ongoing share buybacks and its dividend payment is expected to increase the firm’s H1 leverage.

The firm stated that it is proactively reviewing opportunities to optimise its portfolio to ensure all assets are driving the platform and ensuring that any excess cash is returned to shareholders.

Chief executive officer at Future, Kevin Li Ying, commented: "We are pleased to confirm we are on track to deliver a full-year performance in line with expectations. In the period, we were delighted to acquire SheerLuxe, which is highly complementary to our portfolio and provides us with multiple avenues to drive the platform effect.

"Our focus remains on enhancing the value of our platform by leveraging our brands' market-leading positions, applying a growing set of innovative products for our customers and clients, and continuing to diversify our monetisation routes."

Future will announce its H1 results on 14 May.

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