B&M has appointed Atheeq Akbar as its new CFO, with effect from February 2027.

He joins the discount variety store with a wealth of UK retail experience, joining from Asda, where he is currently vice president of commercial finance.

Prior to Asda, Akbar led the retail and manufacturing finance functions at Morrisons before being appointed as a finance director in 2021.

He has also held senior finance roles at Tesco and brings international experience of finance leadership from Etihad Airways.

Akbar will replace Pete Waterhouse, who was appointed as interim CFO in April.

CEO at B&M, Tjeerd Jegen, said: "Securing the right individual as CFO has been a key priority for me in recent months and I am excited that after an extensive search, we can announce Atheeq in this role. His strong commercial background in UK retail will be a great asset as we bring about change to deepen the financial foundations of our business.

"I look forward to partnering with Atheeq and would like to thank Pete Waterhouse for his continued leadership as interim CFO in the meantime as we bring about a seamless transition in this important role."

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